
Cozy Autumn Postcard Initation
Bright. Fun. Eye Catching. Autumn.
Client requested a new design for their invitations including the following format that would be sent through the mail:
- Oversized Postcard Invite (5.5675in × 11in)
Clent requested an Oversized Postcard for events that they were hosting during the fall. While they liked the idea of having the aesthetics of fall like leaves and pumpkins they really did not like the idea of having the card to have anything that was realistic; they wanted it to be fun and light hearted and they felt that having photographs of actual leaves and pumpkins might make it seem too serious.
When it came to the color palette they wanted to ensure that I did not use anything that would be attributed to the drearyness that can sometimes be seen with some autumn events like dark purples, muted colors that come with the holidays during the season. They wanted something that would not get lost and could easily be found after it hit homes.
Software Used:
- InDesign
- Illustrator
- Photoshop
Oversized Postcard
5.5625in x 11in
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All brand names, logos, and specific design assets displayed in this portfolio are the intellectual property of Plum Direct Marketing LLC. These works are showcased strictly for portfolio purposes to demonstrate the design process and capabilities, and do not imply ownership, endorsement, or affiliation with the trademark owners.
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