Analogous. Striking. Modern.

Client requested a new design for their invitations including the following formats that would be sent through the mail:

  1. Oversized Postcard Invite (5.5675in × 11in)
  2. Wedding Style Invite (8.375in × 11in)
    enclosed in an envelope (6 in × 9 in)
  3. Selfmailer Invite (8.5in × 11in)

The Client wanted a set of invitations created that was very striking and easy to identify when in a stack of paper or noticeable when in a handful of mail. They wanted A simple color pallet of similar colors and imagery that makes you think about what will be presented at the seminar. Specifically when it came to the imagery they wanted to have a focus of women being the focus of them in order to try and reach out for more women attending their seminars.

Along with their other design choices they wanted something that was very modern and does not look like most invitations that people get in the mail for similar seminars like this.

They wanted three variation s of the same design: one that would be used to send out to people that they know would attend the seminar (Self-Mailer), another that would be used to send out to people who may not attend but do have a possibility to attend(Oversized Postcard), and finally those that would be used to hand out, in person at their office to their clients (Wedding Style).

Software Used:

  • InDesign
  • Illustrator
  • Photoshop

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