Navy & Clementine
Seminar Invite
Overlay. Streamlined. Complementary.
Client requested a new design for their invitations including the following formats that would be sent through the mail:
- Oversized Postcard Invite (5.5675in × 11in)
- Wedding Style Invite (8.375in × 11in)
enclosed in an envelope (6 in × 9 in) - Selfmailer Invite (8.5in × 11in)
The client provided a type of invitation that they wanted emulated. They liked the idea of having imagery that was overlayed with color showing young people applauding a presenter. They wanted the imagery to show that the client was trustworthy and a master at the knowledge that they were presenting during the seminar that they were hosting.
Along with the imagery they wanted lines every where to make the invitation seem like it’s leading you to read from section to section. They also like the idea that on the back appears to be place on a cork board/refrigerator making people more likely to hang the invitation as a reminder and hopefully want to attend their seminar.
They wanted three variation s of the same design: one that would be used to send out to people that they know would attend the seminar (Self-Mailer), another that would be used to send out to people who may not attend but do have a possibility to attend(Oversized Postcard), and finally those that would be used to hand out, in person at their office to their clients (Wedding Style).
Software Used:
- InDesign
- Illustrator
- Photoshop
1. Plum Direct Marketing
Please note that all items presented here were created during my employment with Plum Direct Marketing LLC and are therefore the property of Plum Direct Marketing.
All brand names, logos, and specific design assets displayed in this portfolio are the intellectual property of Plum Direct Marketing LLC. These works are showcased strictly for portfolio purposes to demonstrate the design process and capabilities, and do not imply ownership, endorsement, or affiliation with the trademark owners.
2. For In Person Interviewers
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